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Professional Experience

Skills & Expertise

  • Adobe: Photoshop, InDesign, Animate/Flash

  • Other softwares: iMovie, Canva, HubSpot, WordPress, Shopify, Elementor, Figma, KvCore, SEMrush, Klaviyo, MailChimp, Apollo, Google Ads, Microsoft Word and PowerPoint.

  • Programming language: HTML

  • Concepts: Marketing Plan, Content Strategy and Ideation, Social Media Advertising, Website Development, Google Analytics, SEO, Paid Search Campaigns, Display Ad Campaigns, Retargeting, Audience Personas, Keyword Research, Editing and Copywriting.

  • Soft Skills: Organization and Multitasking skills, self starter, team player, strong time management skills, Flexible to changes

Work Experience

Arxtron Technologies Inc

March 2025 - Till Date

Fashion Studio21

Jan 2025 - Feb 2025- Part Time- Contract

RE/MAX Premier Amatul Waheed Real Estate

Oct 2024 - Feb 2025

UniParts O.E.M., Canada

June 2024 - Sept 2024

Coleman Associates, USA

June 2023 - September 2024

WSI World, Canada

Oct 2022-Dec 2022

Abu Dhabi Vocational Educational and Training Institute (ADVETI), UAE

Sep 2018 - Dec 2021

Digital Marketing Coordinator

● Developed a comprehensive 1-year digital marketing strategy covering social media, email marketing, paid ads, SEO, and website development to drive brand awareness and lead generation.

● Executed Google and LinkedIn ad campaigns, designing a high-converting landing page, and creating branded assets including the company brochure and PowerPoint template.

●Managing social media strategy, content calendar, scheduling, designing, and editing to ensure cohesive branding and engagement across platforms.

● Currently designing and developing a new corporate website, focused on modern UX/UI, responsiveness, and aligning with the company’s industry positioning.

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Digital Marketing Coordinator

● Designed and developed Fashion Studio 21’s Shopify eCommerce website from wireframes to deployment, customizing themes, setting up product catalogs, optimizing UX/UI, and aligning the design with the brand’s identity and business goals. https://mydanini.com/​​​​​​

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Digital Marketing Coordinator

● Write and publish engaging blog content to inform potential clients and boost organic traffic.
● Create and manage paid advertising campaigns on Google, Facebook, and LinkedIn to increase brand visibility and drive traffic.
● Implement SEO strategies to improve website ranking, optimize content, and enhance online search visibility.
● Maintain and update the company website, ensuring a user-friendly experience and up-to-date property listings.

● Develop and execute targeted email marketing campaigns to engage clients and generate leads.

Digital Marketing Coordinator

  • Leading the social media strategy from concept to execution, including generating content ideas, writing engaging copy, developing visual assets and handling social media posts. (65 more followers in just 3 months)

  • Developing all Marketing Material including Brand Belief Book, Flyers, Line Cards,  promotional item requests to support marketing campaigns and brand visibility.

  • Created Parts plex website from concept, content creation, designing and developing.    https://partplex.ca

  • Writing and distributing press releases to promote company news.

Digital Marketing Apprentice

  • Implemented effective internal linking strategies, optimizing website structure and navigation to enhance SEO performance.

  • Skilfully editing and enhancing videos for their social media channels using dynamic visuals, seamless transitions, and attention-grabbing callouts; which resonate with the target audience and elevate the company's online presence.

Digital Communications Specialist

  • Developed, written and edited Case Studies of WSI clients to be published on their social platform.

  • Created Internal Communications for WSI Open Forum for the ICs; letting them know about the upcoming agenda.

  • Designed Holiday Resources for WSI including social image and videos for social media platforms like Facebook, LinkedIn, Pinterest, Twitter etc.

  • Updated WSI franchisee Website using CMS in HubSpot.

  • Reorganized Product Sheets using WordPress.

Multimedia and Visual Arts Instructor

  • Taught various media-related courses such as Media Technology, Creative Media, and Creative Design. 

  • Promoted department by encouraging and mentoring students through different national art competitions, which resulted in one student’s artwork being selected for mural at Abu Dhabi University.

  • Acted as editor and coordinator of quarterly online magazine for the department; planned layout and content which included student art and literary work.

Lecturer of Communication

  • Coordinated three courses across six colleges in Oman and ensured the course ran smoothly across the campuses.

  • Trained students on Adobe Photoshop and Adobe InDesign to create different ad campaigns, both electronic and print.

  • Developed outline for Capstone Project for final year digital media students; planned and developed the content, assessment, and rubric for final project.

  • Created a 100-page annual report for the Communication department; compiled and edited the text and created graphs.

Nizwa College of Applied Sciences, MOHE, Sultanate of Oman

Oct 2010-Aug 2014

Education

2023

2008 - 2009

2003 - 2006

Digital Marketing Certificate

University of Toronto

Masters in Communication

Fatima Jinnah Women University

Bachelors in Computer Arts

Fatima Jinnah Women University

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