Projects
Led and executed a full-scale digital marketing plan, including SEO, paid ads, and social media management—handling copywriting, design, and editing. Also developed all marketing materials (brochure, presentations) and currently building new corporate website from scratch.
Handling all their social media , developing their marketing materials, presentations, developing and handling website and press releases.
Designed and developed Fashion Studio 21’s Shopify eCommerce website from wireframes to deployment, customizing themes, setting up product catalogs, optimizing UX/UI, and aligning the design with the brand’s identity and business goals.
Developed Email Communications, Researched, written and edited Case Studies and designed holiday resources, including social image and videos for social media platforms for WSI World, Canada
Content audit and galore for a local business: Content marketing and looked for gaps and opportunities to help them scale for a larger audience
SEO Audit of Living Libations website is conducted looking into the Keyword Strategy, On Page SEO, Off Page SEO and Technical SEO. Recommendations on how to improve the website have been provided along with the audit.
Audit of Google Store account (Google Analytics) to determine which elements of their marketing strategy are working and which need optimization.
Digital Marketing Plan and development of value proposition, KPIs, Digital Channels strategy using Conversion Funnel, Audience Personas, Keyword Strategy, website development and social media posts for ECOLOGIC- a non-profit environmentally sustainable recycling company.
Paid Search and Display Ad Campaign for local tour company, developing keyword strategy and creating search ad texts and display ads with different Ad Groups using best practices for headlines, URLs, descriptions, images and landing page suggestions.
Developed retargeting strategies, articulating their performance benefits across the conversion funnel, and executed website engagement-based retargeting on Facebook Ads Manager.
Social Media Advertising for National Aquarium on Facebook and LinkedIn. Developed the strategy for a multi-platform social media campaign to help build the company’s reputation,
Justifying the use of each social media platform in the campaign based on its user behavior.
Developed and implemented a comprehensive marketing plan, leveraging multiple channels such as paid search, display advertising, and social media, to promote FarmBoy's loyalty program and attract both new and existing customers.